Sensory Memory
Information remains here for a less than a second before being discarded or transferred to Working Memory/Short Term Memory

Sensory Memory
Information remains here for a less than a second before being discarded or transferred to Working Memory/Short Term Memory

Back

The information that is not paid attention to is discarded.

Information

The information that is paid attention to moves on to the Working Memory/Short Term Memory.

http://www.beneaththecover.com/2011/02/24/the-components-of-your-brand’s-5-senses/

Tricia Leigh

Back to Gagne’s 9 Events